Earlier this month the Campaign for a Commercial- Free Childhood filed a complaint with the FTC urging investigation of claims made by app publishers alleging false and unsubstantiated claims regarding the educational value of mobile apps for young children. One of the publishers has agreed to change its advertising practices, and as a result the CFC withdrew its complaint as to that one publisher. Last year, the FTC reached a $185 Million settlement with now defunct Your Baby Can, LLC for allegedly making educational claims that lacked sufficient substantiation. All advertising claims must be substantiated, and educational clams will require a higher level of objective and scientific substantiation that more general product claims.