Many businesses invest a great deal of time and effort developing their "brand." But how can they protect their brand once it is established? In Canada, there are a number of statutes and common law doctrines that apply to protect the brand and its components.
In this podcast, John McKeown, whose book, Brand Management in Canadian Law (the third edition of which was recently published by Thomson Carswell) will discuss, among other issues:
- What is a brand, and how are brands differentiated?
- What is brand image
- What is brand equity?
- How can you protect a brand name and its components ?
- What is the legal framework for protecting a brand?
This podcast will be of particular interest to professionals interested in the branding process.
To view the podcast please click here.