GE Healthcare is targeting its diagnostics products, such as the VScan ultrasound device, at both major urban hospitals and grassroots medical institutions, including village clinics, county and township hospitals and community health clinics. “It’s especially useful for general practitioners in rural areas, where big and expensive imaging machines are few and far between and doctors often travel from village to village visiting patients,” said Liu Simin, GE Healthcare China’s clinical marketing manager. Such devices are easy to carry, offer high-quality imaging, and enable data transfer to facilitate remote consultations. Rachel Duan, President and CEO of GE Healthcare China, said the company plans to increase its sales in the grassroots market from less than 20 percent of the company’s current total to more than 50 percent in the next three to five years, and 70 percent of the company’s new products will be tailored to grassroots health care needs. Other major multinational medical device manufacturers, such as Siemens and Philips, are also developing innovative medical products to serve the special needs of China’s rural population and China’s emerging healthcare infrastructure at the grass-roots level. Providing new products and ensuring that health care personnel know how to use the devices are essential to long term quality care.