PRC company Mengkela sells its own jewellery products through the famous online shopping platform Yihaodian, which is run by Shanghai Yishiduo E-Commerce Co., Ltd. Mengkela promoted its products on such platform by making various referrals to Cartier, such as Cartier classic crown diamond ring. Cartier discovered this unfair practice in August 2011 and decided to file a suit against both Mengkela (the direct infringer) and Yishiduo (the platform provider) for trademark infringement. Shanghai Pudong District People's Court stated that both Mengkela and Yishiduo unfairly mentioned “Cartier” on the products’ advertisement, thus exploiting Cartier’s reputation to attract visibility and prestige, and therefore ordered the two defendants to pay damage of RMB130,978 for infringement of Cartier's trademark.