Last week, the European Commission approved a joint venture in the United Kingdom between Vodafone, Telefonica (O2), and Everything Everywhere. Everything Everywhere is a venture created by the merger of T-Mobile UK and Orange UK. Although the commission’s preliminary investigation had raised concerns about competition in the emerging “mobile wallets” market, as well as mobile advertising and related services, the commission ultimately concluded that the joint venture was unlikely to impede competition and allowed it to go forward without any special conditions. According to a statement released by the three companies, “At the heart of the JV is a desire to bring to the UK an easy and effective solution for businesses to create and for consumers to enjoy mobile marketing and wallet services. With EC clearance received, the job of getting the JV up and running as quickly as possible can begin, starting with the hiring of the necessary people and the creation of the new company.” The statement is available here.