Know the New Rules for Mobile Data Tracking

Brian Heidelberger recently published a video on Advertising Age.com titled, “Mini Law Lesson: Know the New Rules for Mobile Data Tracking." Please click here to view the lesson, which summarizes the recent guidance from the Digital Advertising Alliance regarding behavioral advertising, geo-location tracking, and address book information gathering in a mobile environment.

You can also click here for a special alert about this development prepared by Liisa Thomas and Robert Newman. Thomas and Newman provide helpful tips about how to incorporate the self-regulation into your app and mobile practices.