The Federal Trade Commission (FTC) has requested comments on proposed self-regulatory guidelines submitted by the kidSAFE Seal Program under the safe harbor provisions of the Children’s Online Privacy Protection Rule (the COPPA Rule). Owned and operated by Samet Privacy, LLC, the kidSAFE Seal Program identifies itself as "a fast-growing safety certification service and seal-of-approval program designed exclusively for children-friendly Websites, mobile applications, tablet devices, and other similar interactive services and technologies." The program is seeking safe harbor status pursuant to Section 312.11 of the Revised COPPA Rule.

In particular, FTC has asked respondents to consider, among other things, whether (i) the proposed guidelines provide "the same or greater protections for children" as those contained in Sections 312.2-312.10 of the Rule; (ii) "the mechanisms used to assess operators’ compliance with the proposed guidelines" are effective; (iii) "the incentives for operators’ compliance with the proposed guidelines" are effective; and (iv) the proposed guidelines provide adequate means for resolving consumer complaints. FTC will accept comments on kidSAFE’s application until October 18, 2013. See Federal Register, September 18, 2013.