Last December, commercial bakery Pepperidge Farm sued Trader Joe's, claiming that the grocery store chain had copied its iconic Milano cookies — from the shape of the cookie down to the packaging. Additionally, Google searches for the Milano cookie allegedly turned up results linking to the imposter. Pepperidge Farm sought both monetary damages and an injunction against further sales of Trader Joes’ “Crispy Cookies.”
However, the two parties recently announced that they settled the lawsuit. No details have been made available, but the curious should keep an eye on the shelves. And companies should keep an eye on their recognizable products. Developing a recognizable product can pay dividends — for you and, if you’re not vigilant, your competitors.