The Federal Trade Commission (FTC) has issued a request for comments concerning a proposed parental consent method submitted by AssertID, Inc. under the Voluntary Commission Approval Processes provision of the Children’s Online Privacy Protection Rule. Amended December 19, 2012, and effective July 1, 2013, the Children’s Online Privacy Protection Rule requires certain Websites to post privacy policies and obtain verifiable parental consent before collecting, using or disclosing personal information from children younger than age 13 and provides approved methods for obtaining the consent. Interested parties may, however, submit requests for commission approval of additional consent methods.

Regarding AssertID, Inc.’s proposal, the commission seeks comment on the following questions: (i) is this method already covered by existing methods listed in Section 312.5(b)(1) of the rule; (ii) does the proposed method meet the requirements for parental consent laid out in 16 C.F.R. § 312.5(b)(1)—is it reasonably calculated to ensure that the person providing consent is the child’s parent; and (iii) does the proposed method pose a risk to consumers’ personal information, and if so, is that risk outweighed by the benefit to consumers and businesses? Comments will be accepted until September 20, 2013. See Federal Register, August 21, 2013.