The Association of Postconsumer Plastics Recyclers launched October 3 a nationwide effort to recycle 350 million pounds of rigid plastic waste annually generated by groceries for use as feedstock in recycling facilities. The association announced the effort after completing a trial program at two grocery chains representing nearly 10 percent of mid- to large-size groceries, and will focus on plastics used to store products in the deli, bakery, fish, meat, and pharmacy sections, thus generating revenue and promoting responsible environmental stewardship.