This is an effective way to claim the Ownership of the device trademark and an important way to certify the prior rights when a company has no registered trademarks. The higher degree of originality and aesthetic the device trademark has, the more favorable IP protection a company will get in legal disputes. The date and place of completion and first publication claimed for the application are important for later IPR protection.

It usually takes 2-3 months to obtain the certificate with a favorable official fee, which is faster and cheaper than trademark registration and it is always recommended to file at the time of completion, even before getting a registered trademark, since it is an ideal supplement in the company’s whole IPR pool.