On 4 June 2007 the European Commission launched public consultations with professional associations in the EU, requesting them to provide information on their professional codes of conduct, either existing or in preparation. These consultations arise out of the provisions of the Services Directive which aim to improve the quality of services by encouraging professional associations to develop European codes of conduct. The ultimate objective is to facilitate the free movement of service providers and to guarantee freedom of choice for consumers. Interested parties are invited to submit their views via an online questionnaire no later than 30 July 2007.