Having assessed key sales statistics showing that Kroma’s sales have dropped 25% since the Kardashians launched their similarly-named Khroma Beauty brand, Judge Audrey Collins of the District Court for the Central District of California issued a preliminary injunction.
The injunction will prevent Boldface Licensing + Branding, Khroma’s licensing company, from selling the Khroma line until the legal matter is resolved. To support its injunction, the court cited to its expectation that, “in short order, the Khroma Beauty products will likely eliminate [Kroma]’s business entirely, creating irreparable harm sufficient to justify an injunction.”
Though the Khroma Beauty line, until now, has been exclusively available through beauty retailer Ulta, this decision will prevent Khroma from being sold at Duane Reade, CVS, Sears and other mainstream drugstores, where it was scheduled to be sold later this month.
This preliminary injunction seems right on trend with our initial prediction that the Kardashians’ Khroma Beauty line will soon need to rebrand.