MINICONF S.p.a., owner of MINIBANDA and SARABANDA brands and leading Italian company in the children fashion, signed a distribution agreement with Zhejiang Semir Garment Co. Ltd. (Semir).

Semir is a PRC company listed on Shenzhen’s stock exchange, whose children fashion brand BALABALA operates around 4,000 shops in China.

The partnership is strategic for both. Miniconf will leverage on the strong experience of Semir to enter the very promising PRC market. Semir will enter a higher level market-segment.

Miniconf has also started-up a subsidiary in China with headquarters in Shanghai to further enhance its presence in this new market.