According to a press report, the World Health Organization (WHO) has announced that heads of state convening at the United Nations (U.N.), September 19-20, 2011, will use the U.N. General Assembly meeting to discuss restrictions on advertising foods of poor nutritional quality to children. WHO estimates that 43 million preschool children worldwide are overweight or obese, and some refer to the problem as a “fat tsunami,” responsible for millions of premature deaths annually. Norewegian Directorate of Health representative Bjorn-Inge Larsen reportedly indicated that he expects voluntary restrictions on junk food advertising to be adopted as laws that will ultimately ban the practice, similar to the way tobacco was addressed. See The Associated Press, January 21, 2011.