What does this cover?

Italy's Supreme Court has upheld a decision of the Italian Data Protection Authority which stated that the use of silent calls as part of a company's marketing activities require consumer consent under the Italian privacy code, due to the fact that 'silent' calls are analogous to calls classified as automated.

To view the Italian Supreme Court judgment, please click here (Italian).

What action could be taken to manage risks that may arise from this development?

Organisations operating in Italy should review their telemarketing policies and procedures, and where relevant ensure employees obtain express consent from consumers when conducting any calls which may be considered 'silent' calls as part of telemarketing activities in Italy.