The press has announced that Alibaba is here – and rights holders should beware. However, the China-based web giant has been a prominent presence for some time. Alibaba Group Holding has now finally begun preparing an initial public offering which it will use to fund Alibaba’s further expansion into the United States and other world internet markets. How does this affect rights holders? Alibaba owns Taobao, one of the world’s largest online marketplaces. Comparable to Amazon, Taobao’s marketplace features 7 million sellers offering 800 million items (Kathy Chu and Laurie Burkitt, “Knockoffs Thrive on Alibaba’s Taoboa”, Wall Street Journal (April 28 2014)). Most products on Taobao are genuine, as they are on Amazon. However, as online marketplaces expand exponentially, so too does the presence of counterfeit goods and services. Until this year, the Office of the US Trade Representative (USTR) listed Taobao on its Notorious Markets List, which identifies online and physical marketplaces that engage in and facilitate counterfeiting. In recognition of its anti-counterfeiting efforts, the USTR has this year removed Taobao from the list (USTR, 2013 Out-of-Cycle Review of Notorious Markets, 4-5, February 12 2014). However, the website is mammoth and thus remains unavoidably infected with counterfeit items (Kathy Chu and Laurie Burkitt, ibid).