The most recent data released by the Advertising Standard Council of India (ASCI) show that the largest percentage of complaints upheld (95%--46 advertisements subject to complaint; 44 upheld) were in the personal- and health-care products category. ASCI’s Consumer Complaints Council reported that for April 2014 those complaints upheld included advertisements that were “either misleading or false or not adequately/scientifically substantiated” in violation of ASCI’s Code. Several ads also violated provisions of the Drug & Magic Remedies Act. The products at issue ranged from those promoted for (i) skin lightening qualities, (ii) the ability to reduce weight and eliminate fat, reduce high blood pressure, improve libido, and cure various diseases, and (iii) provide relief from stress or a cure for stammering.