Recent years have seen the return of coupon deals in Australia in the online environment with the rise of ‘daily deals’ or ‘deal of the day’ websites. Scoopon is one of Australia’s largest online buying sites of this kind. It negotiates heavily discounted coupon based offers with businesses and then actively markets the deals to its members and the public through social media and email. Offers of 60 per cent, 70 per cent and even 80 per cent off the claimed regular price for products and services are not uncommon. Sometimes the deals seem too good to be true. Perhaps sometimes they are.