Facebook announced major changes to its promotions guidelines. The most significant change is the removal of the requirement that all promotions on Facebook only be administered within apps. In the previous guidelines, promotions could not utilize any native Facebook functionality as a registration or entry mechanism, as a voting mechanism, or to notify winners. Under the new guidelines, promotions may now be administered on Page Timelines or apps, and promotions may use native Facebook functionality to collect entries, administer the promotion, and notify winners. For example, Pages can now collect entries by having users post on the Page or comment/like a Page post, or by having users message the Page. Facebook also removed the requirement that promotions disclose that the participant is providing information to the Sponsor and not to Facebook.
Tip: Advertisers can now run promotions directly on their Facebook Page Timelines and use Facebook functionality as an entry, voting, and notification mechanism for the promotions, but still cannot use Personal Timelines to administer promotions.