As a result of its new merger, Crédit Mutuel’s press sector will hold all the daily regional newspapers in the East of France.
After setting aside the risks of price increases due in particular to the high sensitivity of consumers to price, the French Competition Authority addressed the risk that the operation could lead to reduced differentiation between the various newspapers, and thereby lowering the quality of information.
As a result, Crédit Mutuel has undertaken not to harmonise the content of the newspapers, which will continue to have their own dedicated chief-editors and journalists. Crédit Mutuel has also agreed to maintain the existence of a number of publications in the future.
All these commitments have been undertaken for 5 years after which the French Competition Authority will decide on their (full or partial) removal.