MP’s Blanksma-van den Heuvel (CDA) and Spekman (PvdA) have submitted a bill to reduce advertising of financial loans on television17. The bill contains two proposals:

  • to partially ban financial loan advertising of goods or services on television or on the radio
  • to ban broadcasting financial loan advertisements between the hours of 6:00 and 21:00.

The proposed bill is intended to protect consumers from incurring bad debts and make borrowing less usual and less socially acceptable.

The MP’s would like to see the bill in force by 1 January 2010.