On 16 August 2011, the Italian Competition Authority (“ICA”) opened an investigation into Sky’s acquisition of exclusive rights to broadcast most UEFA Champions League. The probe will form part of an on-going investigation into Sky’s purchase of FIFA World Cup transmission rights. The ICA is examining whether that transaction amounted to an abuse of Sky’s market power. The ICA has concerns that Sky’s power on the pay-TV market may foreclose rivals from competing. Moreover the regulator highlights that Sky’s offer may be particularly attractive and “influence” the choice of a significant number of consumers.