Brand owners that have questions or concerns about the expansion of the world’s Domain Name System have been given an additional week to voice objections and request additional information. The deadline to submit comments on ICANN’s Draft Applicant Guidebook has been extended to December 15, 2008. The implementation plan for the new domain name regime is available online at ICANN is encouraging brand owners to submit comments and suggestions to help it identify and address potential problems with the new gTLD process and to evaluate and offset the prospective negative implications of moving forward with the existing plan.


Brand owners that have already submitted comments and criticisms, including those seeking to stop or postpone the process, are as follows:

  • LEGO Juris A/S:

    On behalf of the following companies:  

    • Danfoss A/S
    • Hempel A/S
    • Novo Nordisk A/S
    • Coloplast A/S
    • H. Lundbeck A/S
    • Vestas Wind Systems A/S
    • Arla Foods amba
    • Bang & Olufsen A/S
    • Grundfos A/S
    • Best Seller A/S


Please note, ICANN has indicated that aspects of the new gTLD program are “subject to changes based on community feedback and other considerations.” However, to effect any change with respect to the new gTLD plan or the Draft Applicant Guidebook, your company must act now. If you would like to add your company’s support to an existing comment, address a new topic, or demand additional information so that you may develop your strategies for protecting your brands in the new digital frontier, visit before the public comment period closes on December 15, 2008.