The Advertising Standards Authority (the “ASA“) ruled that Betway’s “£30 Free Bet” promotion was misleading and omitted material information.

In June, Betway’s website featured an ad banner reading: “Football Betting Offer £30 Free Bet … Bet Now“. The fine print stated: “Key Terms 1) New Customers Only. 2) Min deposit £10+ required. 3) Maximum Free Bet Amount is £30. 4) Free Bet will be unlocked after original deposit is staked. 5) Additional Terms apply“.

The ASA found that Betway had failed to make clear that the promotion was a “matched bet” offer of between £10 and £30 depending on the amount new customers deposited. The ASA considered this significant material information which should have been included expressly in the promotion. On the basis that the advertisement implied the offer was for a fixed free bet amount of £30, the ASA deemed it to be misleading and a breach of CAP Code rules 3.1 (Misleading Advertising) and 8.17 and 8.17.1 (Significant conditions for promotions). The full ruling is available here.

The ASA’s decision follows its 2014 report into the application of the UK advertising codes to gambling advertising in which it promised “continued scrutiny” of free bets and other promotional offers (see earlier post here).