With the EU referendum campaigns heating up this year, the Information Commissioner’s Office (ICO) has suggested nine points for referendum campaign groups to consider to ensure they do not fall foul of data protection law, in particular in relation to direct marketing. The ICO’s guidance highlights the need to ensure consent to direct marketing, identifying the organisation when contacting individuals and the need for registration with the ICO where an organisation is processing personal data. ICO also highlights the potential for penalties and reputational damage for groups that fail to comply.

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