The National Advertising Division (NAD), the self-regulatory body of the advertising industry administered by the Council of Better Business Bureaus, has asked Vogue International, Inc. to change the names of some of its shampoos and conditioners so that consumers will not misconstrue their claimed benefits. The products’ names, which include “Renewing Argan Oil of Morocco Shampoo,” “Anti-Breakage Keratin Oil Shampoo,” “Nourishing Coconut Milk Shampoo,” and “Thick & Full Biotin & Collagen Shampoo,” faced a complaint from Unilever United States that the names could imply the exotic ingredients provided a certain benefit. NAD, through an independent review of the product packaging, found that the product names were themselves unsupported claims. NAD recommended that Vogue revise its packaging to clarify that the overall product – rather than the named ingredient – provided the claimed benefit. Vogue disagreed with NAD’s determination, but agreed to revise the packaging. See ACSR News Release, May 20, 2015.