It is often said that “beauty lies in the eye of the beholder.” A review of Food & Drug Administration (FDA) enforcement activity in 2011 reinforces how personal care products are beheld by FDA. A new article published by HAPPI — the Household and Personal Products Industry magazine — highlights important regulatory considerations for personal care product manufacturers and marketers, as evidenced by FDA enforcement activity over the past year. In light of this scrutiny, the article provides three steps that personal care product manufacturers and marketers can take to mitigate the risk of FDA enforcement action. Click here to access the full article.