• Register your trade marks in China.
  • Register the Chinese character of your trade mark.
  • Register the Chinese pinyin of your trade mark.
  • If you purchase a trade mark, make sure you register the assignment.

As the Chinese economy continues to grow at an astonishing rate, so does the number of foreign businesses fighting to secure their place in the Chinese market. The more sophisticated the foreign business, the more sophisticated its ability to protect its intellectual property rights. Or so it may seem. But a string of disputes in the Chinese courts have proven extremely damaging to some global brands. These particular cases concern the registration of Chinese language and Chinese character trade marks.