Apple has revised its App Store guidelines to allow apps built using templates and other appgeneration services. The decision on its previous policy that banned such apps was meant to reduce the number of low-quality apps and spam. However, after many companies had been given a deadline of 1 January 2018 to be compliant with the guidelines or otherwise been removed, an industry concern induced that banning template-based apps as a whole would be an overreach. Such decision would affect a much wider market — including small businesses, restaurants, nonprofits, organizations, clubs and others who do not have the expertise or funds to build custom apps from scratch. 

Apple’s new guidance is meant to offer better clarification on what sort of apps will and will not be accepted in the App Store. While according to the revised policy, developers are allowed to use an app template, they have to be the ones to publish the app in the App Store, rather than the app building service. This means that despite the lack of internal expertise, publishers of the app will have to review the App Store documentation and licensing agreement themselves, and more actively participate in the app publishing process.