In June, the Office of the Privacy Commissioner of Canada (“OPC”) issued a detailed policy position on online behavioural advertising (“OBA”). The OPC’s guidelines apply to the tracking and targeting by organizations of individuals’ web activities in order to tailor advertisements to those individuals’ inferred interests. These guidelines are targeted to the advertising industry, browser developers, web site operators and those benefiting from OBA and aim to ensure individuals’ privacy. The OPC takes the position that information collected for the purposes of OBA should generally be considered personal information, and thus consent be obtained from the individuals concerned. According to the OPC, opt-out consent to OBA is acceptable subject to certain conditions and restrictions. Notably, the OPC advises against the use of OBA on web sites directed at children. For more information on the Policy, see our bulletin, which is available here. A copy of the Policy is available here.