On October 11th, FINRA announced that the SEC has approved FINRA's proposed adoption of a new rule governing fixed price offerings for the consolidated FINRA rulebook. The new rule, FINRA Rule 5141, protects the integrity of fixed price offerings by ensuring that securities in such offerings are sold to the public at the stated public offering price or prices. The new rule is based in part on, and replaces, provisions in the NASD Rules. The rule change takes effect on February 8, 2011. FINRA Regulatory Notice 10-47.