The Food and Drug Administration (FDA) is seeking public comment on a study examining labeling claims on whole-grain products. Titled “Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages,” the study is part of the agency’s “continuing effort to enable consumers to make informed dietary choices and construct healthful diets,” according to FDA.
The study will examine (i) “consumer judgments about a food product including its nutritional attributes, overall healthiness, and health benefits”; (ii) “consumer judgments about a label in terms of its credibility in conveying the product’s nutritional attributes and its helpfulness in making product purchasing decisions”; (iii) “consumer perceptions about differences between different statements, such as ‘Made with Whole Grain,’ ‘Contains Whole Grain,’ and ‘Whole Grain”; (iv) “consumer extrapolation of whole grain statements beyond the scope of the statements themselves (i.e. halo effects)”; and (v) “how whole grain statements influence consumer use of the Nutrition Facts.” FDA requests comments by July 25, 2011. See Federal Register, May 26, 2011.
Meanwhile, FDA has announced that the Office of Management and Budget has approved two collections of information involving the food sector. Approval for “Color Additive Certification Requests and Recordkeeping” expires on April 30, 2014. Approval expires on April 30, 2013, for “Experimental Study of Nutrition Facts Label Formats.” See Federal Register, May 25, 2011.