With revisions to China’s consumer rights protection law taking effect earlier this year, questions have apparently been raised about the celebrities who have endorsed food, cosmetics, pharmaceuticals, and personal care products that may not deliver the promised results. Microblog marketing has reportedly become the tool of choice for a number of well-known entertainers, who extol product virtues without necessarily indicating that these are paid endorsements; product quality is also apparently in question given outsourced manufacturing, according to a news source. Under the new law, those who endorse goods and services can be held liable for false advertising if consumers have cause to question the claims. See WantChinaTimes.com, May 31, 2014.