Germany should not be a blank spot on your company map. Located at the center of Continental Europe, it is the world’s fourth biggest economy and the home of some of the biggest companies in the world. It plays a key role in the EU and is a motor of the European economy.
At the same time, the consumer industry is one of Germany’s largest industries: with a population of almost 83 million, there is plenty of business to do. No surprise that every industry giant and numerous multinationals from all around the globe are present here. Whilst Germany has a well-organized legal system, it is dominated by a sometimes complex mix of national and EU legislation, and there are some significant legal pitfalls.
Whether a global player, a start-up, or a new market entrant, this overview will help you to smoothly conduct your consumer business in Germany, identify the legal snags, and determine how best to maneuver.
In the Doing Business in Germany publication, our Germany Consumer team provides an overview of consumer protection laws, supply chain issues, product regulation, data privacy issues, intellectual property challenges, changing tariffs and customs, and other issues that could impact businesses looking to enter German consumer markets or conduct business in Germany.