On July 16, the first China Brands Forum was held in Beijing. Junchen Liu, the Deputy Director of State Administration for Industry and Commerce, mentioned at the meeting that China is the largest trademark filing country for 13 consecutive years, with an accumulated amount of 16.84 million applications and 11.25 million registrations by the end of first half of 2015, including 9.51 million valid registrations.

With improved brand value in the local market, Chinese companies are looking ways to promote their brands to international markets too. It’s discussed at the forum that Chinese brands are in face of challenge to improve influence and competitiveness, as well as to maintain sustained growth in global arenas.