Earlier this fall, the late Julia Child's charitable foundation sued retailer Williams Sonoma for allegedly capitalizing on her image by using her name in a marketing campaign. Companies that seek to utilize an iconic deceased celebrity's image for marketing purposes should be aware of possible legal restrictions. Right of publicity laws often extend to the celebrity's estate and heirs who have control over how a celebrity’s image, voice or name is used posthumously.
In the second of a two-part episode of Fashion Counsel, Anthony Lupo talks with California Managing Partner, Robert O'Brien about the details regarding right of publicity laws for deceased celebrities and their heirs.
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