On June 17, Florida Attorney General Pam Bondi announced that her office has reached a settlement with Lifestyle Lift Holding, Inc. to settle allegations surrounding the accuracy and fairness of the company’s advertising claims. The company, which bills itself as the largest private practice of board-certified plastic and facial plastic doctors in the U.S., advertises its services via multi-channel, direct-to-consumer advertising. Since 2001, Lifestyle Lift doctors have performed approximately 170,000 surgical and nonsurgical facial rejuvenation procedures.
Under the Florida settlement, Lifestyle Lift must:
- Maintain necessary disclaimer language on the company’s websites in a clear and conspicuous manner;
- Clearly and conspicuously state what facial rejuvenation services were performed on models appearing in its marketing materials;
- Clearly and conspicuously disclose if a model has been compensated or has a material connection to the company if the model speaks or a quote is attributed to the model in the advertisement;
- Comply with the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, with regard to the use of before and after photographs of models in marketing materials; and
- Cease using the term "revolutionary procedure" to describe the basic Lifestyle Lift surgical procedure.
The settlement also dictates that Florida consumers who meet certain criteria are eligible to have deposits and any prepaid fees paid to Lifestyle Lift refunded.
Click here to read the Florida AG’s announcement of the settlement and access the full text of the settlement.