Recently, the California Secretary of State announced that the proponents of a new initiative regarding personally identifying information (PII) may begin collecting petition signatures for their proposed ballot measure. The potential ballot measure would propose a constitutional amendment that would create a presumption that an individual’s PII—including financial or health information—is confidential when collected for a commercial or governmental purpose, and would create a presumption of harm when PII is disclosed without the subject’s authorization. The measure also would require a collector of PII to use all reasonably available means to protect it from unauthorized disclosure. The ballot measure proponents have until February 14, 2014 to collect 807,615 registered voters’ signatures in order to qualify it for the ballot.