A May 21 report by Ceres stated that energy efficiency presents an opportunity to mitigate the effects of climate change while simultaneously presenting a strong investment opportunity. In order to promote large-scale investment in energy efficiency projects, three main policy areas must be addressed: utility disincentives to pursuing energy efficiency must be removed; demand for energy efficient projects must be driven through building codes, appliance and equipment efficiency standards, and building energy disclosure standards; and financing mechanisms must be enabled to allow energy efficiency retrofit loans to be pooled into products investors can use.