Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. He is recognised as one of India’s top IP attorneys and has over 25 years of experience in advising and representing clients from diverse industries, from fast-moving consumer goods to pharmaceuticals, software, social media, food, media, sports, entertainment, luxury, fashion and government.

Safir’s strategic insights, blended with an astute understanding of IP law, makes him one of the most sought-after lawyers of his fraternity providing wholesome solutions to multidimensional business requirements including brand creation; valuation; risk mitigation; licensing and…