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Auditing Your Domain Name Portfolio: Do You Know Where Your Domains Are?

Global - June 21 2017 If your answer to the question "Do you know where your domains are?" is "No," don't worry, you're certainly not alone. Domain names are inexpensive

Domain name management strategies: integrating high-end recovery techniques

Global - February 4 2016 Brand dilution, missed revenue, diverted online traffic and negative brand awareness are just a few examples of the significant damage that domain

Kiss’ Gene Simmons Files Trademark Application for Hand Gesture

USA - July 3 2017 Some call it "the devil's horns." Others say it originated with Marvel superhero Spider-Man, as he shoots webs from his hand. While even more say it's

The Importance of Brand Clearance: How About “COVFEFE” As a Brand? Part 2

Global, United Kingdom, USA - July 3 2017 In our last installment, we put a critical eye to COVFEFE as a potential brand and attempted to deconstruct it in terms of potential meaning. In this

The Importance of Naming: How About “COVFEFE” as a Brand? Part 1

Global, United Kingdom, USA - June 21 2017 Interesting marks often come from unexpected places. Take the recent "COVFEFE" craze, based on an apparent typo in a tweet early May 31, 2017 by a

Kiss’ Gene Simmons Files Trademark Application for Hand Gesture

USA - July 3 2017 Some call it "the devil's horns." Others say it originated with Marvel superhero Spider-Man, as he shoots webs from his hand. While even more say it's

The Importance of Brand Clearance: How About “COVFEFE” As a Brand? Part 2

Global, United Kingdom, USA - July 3 2017 In our last installment, we put a critical eye to COVFEFE as a potential brand and attempted to deconstruct it in terms of potential meaning. In this

Auditing Your Domain Name Portfolio: Do You Know Where Your Domains Are?

Global - June 21 2017 If your answer to the question "Do you know where your domains are?" is "No," don't worry, you're certainly not alone. Domain names are inexpensive

The Importance of Naming: How About “COVFEFE” as a Brand? Part 1

Global, United Kingdom, USA - June 21 2017 Interesting marks often come from unexpected places. Take the recent "COVFEFE" craze, based on an apparent typo in a tweet early May 31, 2017 by a

Names Matter: The Challenge of Naming Your Brand

Global, United Kingdom, USA - June 16 2017 Do names really matter? They do if you're involved in trademarks, domains, or brand protection. And they've become extremely important in today's