Manhattan Advertising & Media Law Inc

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NAD - Omega XL Dietary Supplements

January 8 2016 The NAD found that Great Health Works, LLC had a reasonable basis to make several establishment and performance claims regarding the efficacy of the…

Sweepstakes & contests: a primer for user-generated content

April 13 2016 In my previous blogpost about sweepstakes and contests, I addressed the primary differences between those two types of prize promotions (chance vs…

Sweepstakes and Contests: Not Knowing the Difference May Cost You!

February 26 2016 Sweepstakes and contests are popular and fairly inexpensive promotional tools for almost any product or service category. They are regulated by a…

Advertising law litigation update: Duracell claims found to be puffery

April 16 2016 In a decision last month by the U.S. District Court, Northern District of California, dismissing a putative class action alleging false advertising…

Tech Support Industry Gets $37 Million Wake-Up Call from FTC

February 15 2016 In a reminder to all marketers that the use of scare tactics and similar high-pressure strategies in advertising are fair game for investigation, the…

The Internet of Things gone wild: FTC alleges deception in marketer’s claims of device security

January 7 2017 The FTC has filed a complaint in the Northern District of California alleging that D-Link Corporation, a Taiwan-based manufacturer, failed to take…

BBB to MyPillow: BOGUS BOGO

January 5 2017 To the uninformed advertiser, free can be costly. The Better Business Bureau of Minnesota and North Dakota (BBB) has revoked the accreditation of…

College of hard knocks

December 15 2016 Both non-profit and for-profit colleges and universities have escalated advertising campaigns in recent years, and the Federal Trade Commission is…

Update on “Natural” Claims: NAD Recommends Discontinuance of “Naturally Dry” in Product Name

December 6 2016 “What’s in a name?” Well, according to the National Advertising Division of the Council of Better Business…

Advertising law litigation update: Duracell claims found to be puffery

April 16 2016 In a decision last month by the U.S. District Court, Northern District of California, dismissing a putative class action alleging false advertising…