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January 8 2016 The NAD found that Great Health Works, LLC had a reasonable basis to make several establishment and performance claims regarding the efficacy of the…
April 13 2016 In my previous blogpost about sweepstakes and contests, I addressed the primary differences between those two types of prize promotions (chance vs…
February 26 2016 Sweepstakes and contests are popular and fairly inexpensive promotional tools for almost any product or service category. They are regulated by a…
April 16 2016 In a decision last month by the U.S. District Court, Northern District of California, dismissing a putative class action alleging false advertising…
February 15 2016 In a reminder to all marketers that the use of scare tactics and similar high-pressure strategies in advertising are fair game for investigation, the…
January 7 2017 The FTC has filed a complaint in the Northern District of California alleging that D-Link Corporation, a Taiwan-based manufacturer, failed to take…
January 5 2017 To the uninformed advertiser, free can be costly. The Better Business Bureau of Minnesota and North Dakota (BBB) has revoked the accreditation of…
December 15 2016 Both non-profit and for-profit colleges and universities have escalated advertising campaigns in recent years, and the Federal Trade Commission is…
December 6 2016 “What’s in a name?” Well, according to the National Advertising Division of the Council of Better Business…
April 16 2016 In a decision last month by the U.S. District Court, Northern District of California, dismissing a putative class action alleging false advertising…