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The 7 Most Unfortunate Brand Names Ever Trademarked

November 14 2016 No one sets out to create an unremarkable brand name. In our experience, most unfortunate naming situations are synonymous with budgetary constraints…

9 Nasty Trademark Infringement Cases — and How to Avoid Them

September 6 2016 Every organization wants to avoid a costly, lengthy, and resource-intensive lawsuit for trademark infringement. While definitions can vary globally…

7 Mistakes to Avoid When Choosing a Product Brand Name

December 22 2016 A rose by any other name would smell as sweet. William Shakespeare wrote that... He obviously never tried to sell Pee Cola to tourists in Ghana =)…

Common Law Trademark Rights: How Much Protection Do You Really Have?

September 29 2016 Our company is protected under common law, right? It's a common question posed by new businesses. Unfortunately, the answer isn't always clear…

How to Avoid Trademark Infringement, Lost Profit, and Brand Damages

October 4 2016 It's Friday morning. Instead of enjoying your usual cup of coffee with today's newspaper, you're reluctantly reading something new: Legal papers…

5 Essential Steps to Protecting a Trademark

January 17 2017 Losing a trademark battle can have devastating effects on your business. Fighting to protect a trademark in court is also expensive and time-consuming…

Global Trademark Search: When DIY Is Your Best Option

January 4 2017 "Knowledge is power." It's an encouraging euphemism spoken quite frequently. Unfortunately, the phrase often contains an unspoken message: Certain…

Inside Counsel's Guide to Managing Multiple Trademarks

December 29 2016 Sometimes things fall through the cracks. Even the most conscientious of employees will occasionally have an oversight. Unfortunately, the freedom to…

4 Considerations Before Purchasing a Dead Trademark

December 27 2016 Finding the ideal trademarks for your business can be grueling. In a global economy that’s growing every day, the opportunities to seize the marks you…

7 Mistakes to Avoid When Choosing a Product Brand Name

December 22 2016 A rose by any other name would smell as sweet. William Shakespeare wrote that... He obviously never tried to sell Pee Cola to tourists in Ghana =)…