On May 26 2011 the Federal Trade Commission (FTC) issued an announcement asking for comments and suggestions from interested parties regarding updates to the online advertising guidance, "Dot Com
Disclosures: Information about Online Advertising". The FTC is seeking to update the guidance in recognition of the fact that when it was first released, social media, mobile marketing, 'apps' and similar innovative advertising and content distribution mechanisms either did not exist or were in their infancy.

The online world and the online and mobile world of advertising have changed radically since 2000 and continue to evolve dynamically. For comments and feedback to be considered, the FTC must receive them by July 11 2011. Comments will generally become matters of public record at www.ftc.gov/os/publiccomments.shtm.

For further information on this topic please contact Joseph I Rosenbaum at Reed Smith LLP by telephone (+1 212 521 5400), fax (+1 212 521 5450) or email ([email protected]).