Research commissioned by the Department for Digital, Culture, Media and Sport's UK Global Screen Fund has found that British-made film and television is considered high quality by nearly three-quarters of global audiences, positively influencing international views of the United Kingdom and attracting tourists.(1)

The research found that nearly three-quarters (70%) of global audiences recognise "Britishness" as a mark of high quality, with a third (30%) of adults saying that British film and television influences their view of the United Kingdom, which is a testament to the sector's ability to showcase British talent with international success.

The research across 15 international territories also showed the positive impact of producing films and TV series in the United Kingdom. Two-thirds (66%) of people who have previously visited the country said that seeing British locations and landmarks in film or television influenced their decision, showing the huge indirect impact of the UK screen sectors on other parts of the UK economy, including tourism and hospitality.

For further information on this topic please contact Xander Cartwright at Wiggin by telephone (+44 20 7612 9612) or email ([email protected]). The Wiggin website can be accessed at


(1) To read the government's press release in full and for a link to the research report, click here.