The world of digital marketing and advertising is fast-paced and always evolving to adopt the latest technology and capitalise on pop culture trends and new media channels. In this webinar, principals Alice Tseng and Jamie-Lynn Kraft discuss the legal aspects of various emerging topics, including:

  • artificial intelligence;
  • non-fungible tokens;
  • virtual influencers; and
  • dark patterns.

They also explore the latest digital tech and media trends that could impact upcoming marketing and advertising campaigns. This webinar is part of a series on practical tips and strategies for global brand protection in Canada.(1) For the complete list of webinars, see "Canadian Trademarks: Protection Strategies for Global Brands".

For further information on this topic please contact Alice Tseng or Jamie-Lynn Kraft at Smart & Biggar by telephone (+1 416 593 5514) or email ([email protected] or [email protected]). The Smart & Biggar website can be accessed at


​(1) For earlier webinars in the series, see: