The world of digital marketing and advertising is fast-paced and always evolving to adopt the latest technology and capitalise on pop culture trends and new media channels. In this webinar, principals Alice Tseng and Jamie-Lynn Kraft discuss the legal aspects of various emerging topics, including:
- artificial intelligence;
- non-fungible tokens;
- virtual influencers; and
- dark patterns.
They also explore the latest digital tech and media trends that could impact upcoming marketing and advertising campaigns. This webinar is part of a series on practical tips and strategies for global brand protection in Canada.(1) For the complete list of webinars, see "Canadian Trademarks: Protection Strategies for Global Brands".
For further information on this topic please contact Alice Tseng or Jamie-Lynn Kraft at Smart & Biggar by telephone (+1 416 593 5514) or email ([email protected] or [email protected]). The Smart & Biggar website can be accessed at www.smartbiggar.ca.
Endnotes
​(1) For earlier webinars in the series, see:
- "Fast-track your trademarks in Canada: expediting Canadian trademarks examination";
- "Trademarks between friends: peculiarities of Canadian trademarks practice";
- "Canadian brand protection, eh? Enforcing trademarks in Canada from oppositions to litigation"; and
- "Distinctly Canadian: unique aspects of trademark prosecution in Canada".