Alice Tseng Jamie-Lynn Kraft November 4 2022 Digital marketing and advertising: legal side of artificial intelligence, non-fungible tokens, virtual influencers and dark patterns Smart & Biggar | Tech, Data, Telecoms & Media - Canada Alice Tseng, Jamie-Lynn Kraft Tech, Data, Telecoms & Media The world of digital marketing and advertising is fast-paced and always evolving to adopt the latest technology and capitalise on pop culture trends and new media channels. In this webinar, principals Alice Tseng and Jamie-Lynn Kraft discuss the legal aspects of various emerging topics, including:artificial intelligence;non-fungible tokens;virtual influencers; anddark patterns.They also explore the latest digital tech and media trends that could impact upcoming marketing and advertising campaigns. This webinar is part of a series on practical tips and strategies for global brand protection in Canada.(1) For the complete list of webinars, see "Canadian Trademarks: Protection Strategies for Global Brands".For further information on this topic please contact Alice Tseng or Jamie-Lynn Kraft at Smart & Biggar by telephone (+1 416 593 5514) or email ([email protected] or [email protected]). The Smart & Biggar website can be accessed at www.smartbiggar.ca.Endnotes(1) For earlier webinars in the series, see:"Fast-track your trademarks in Canada: expediting Canadian trademarks examination";"Trademarks between friends: peculiarities of Canadian trademarks practice";"Canadian brand protection, eh? Enforcing trademarks in Canada from oppositions to litigation"; and"Distinctly Canadian: unique aspects of trademark prosecution in Canada".