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Covering Your Ads Blog Blog

Articles: 1-10 of 40

Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises

USA - January 14 2021 Tapjoy, Inc. (“Tapjoy”), a mobile advertising company, settled FTC allegations that it failed to provide promised in-game rewards to consumers…

The Scoop on All that Vanilla Flavor Litigation

USA - January 13 2021 This article was originally published on Food Navigator on January 13, 2021. If your company sells any vanilla-flavored food or beverage product…

Food & Beverage Class Actions: What You Need to Know for 2021

USA - January 12 2021 This article was originally posted in Food Manufacturing on January 6, 2021. Despite the COVID-19 pandemic, the number of putative class actions…

New York Passes Wide-Ranging Automatic Renewal (Subscription Model) Law

USA - December 2 2020 New York has enacted a sweeping law that regulates automatic renewal programs (subscriptions) modeled after California’s automatic renewal law The…

Native TikTok Tools May Create Liability for Brands and Influencers

USA - September 2 2020 Brands and influencers could unknowingly be violating the FTC’s endorsement rules by using TikTok to promote paid posts and sponsored content without…

FTC Cracks Down On Deceptive Social Media Campaign By Teami LLC

USA - May 13 2020 In April 2018, the Federal Trade Commission (“FTC”) wrote to Florida-based Teami LLC (“Teami”), a Florida-based producer of Teami tea and skincare…

“Deepfake” Technology: Very Real Marketing Value … and Risks

USA - May 1 2020 As COVID-19 lockdowns continue to restrict in-person production, advertisers are increasingly turning to digital technologies to produce new creative…

Sweepstakes or Giveaway? Make Sure Your Advertising Is Clear!

USA - April 16 2020 Enter for a chance to win! Advertising lawyers are forever reminding their clients to be clear that when a promotion is a sweepstakes, messaging…

How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market

USA - April 15 2020 Around 311 million people in the United States—roughly nine out of ten Americans—are under instructions to “Stay Home!” These captive audiences have…

Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?

Italy - March 6 2020 On Wednesday, amid growing concern over the spread of Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), the Italian government announced that…