Lexology

FTC Cracks Down On Deceptive Social Media Campaign By Teami LLC

USA - May 13 2020 In April 2018, the Federal Trade Commission (“FTC”) wrote to Florida-based Teami LLC (“Teami”), a Florida-based producer of Teami tea and skincare…

“Deepfake” Technology: Very Real Marketing Value … and Risks

USA - May 1 2020 As COVID-19 lockdowns continue to restrict in-person production, advertisers are increasingly turning to digital technologies to produce new creative…

Sweepstakes or Giveaway? Make Sure Your Advertising Is Clear!

USA - April 16 2020 Enter for a chance to win! Advertising lawyers are forever reminding their clients to be clear that when a promotion is a sweepstakes, messaging…

How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market

USA - April 15 2020 Around 311 million people in the United States—roughly nine out of ten Americans—are under instructions to “Stay Home!” These captive audiences have…

Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?

Italy - March 6 2020 On Wednesday, amid growing concern over the spread of Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), the Italian government announced that…

California’s Fair Pay to Play Act: This is Only The First Quarter

USA - October 4 2019 We previously wrote about California Senate Bill 206, the “Fair Pay to Play Act,” back in April, and now Gov. Gavin Newsom has signed that bill into…

NAD Recommends Improvements to Baby Monitor Performance Disclosures

USA - August 6 2019 Owlet Baby Care, Inc. advertised its “Smart Sock” baby monitor with prominent claims that the monitor offers parents “peace of mind,” and promises…

CARU Takes Action Against Two More Mobile Apps

USA - June 25 2019 We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on…

Faces and Names: Modern Issues in Athlete Publicity Licensing

USA - April 9 2019 California Senate Bill 206,the “Fair Pay to Play Act,” was amended again last month, and is making its way through the legislature under…

#Transparency: California’s Social Media DISCLOSE Act

USA - September 18 2018 With the backdrop of November midterm elections and social media executives testifying before Congress about foreign efforts to interfere in U.S…