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Covering Your Ads Blog Blog

Articles: 1-10 of 23

Reading Between the Blurred Lines

USA - January 16 2018 The Federal Trade Commission recently released a Staff Report regarding consumer recognition of native and search advertising entitled “Blurred Lines”…

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

USA - January 11 2018 The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and…

FTC Workshop Provides Insight on Best Practices to Mitigate Informational Injuries

USA - December 28 2017 On December 12, 2017, the FTC hosted a workshop to discuss informational injuries that consumers may suffer when their personal information is…

Deadline Approaching: Action Required by December 31 To Avoid Losing DMCA Safe Harbor Protection

USA - October 25 2017 The U.S. Copyright Office is making changes to the Digital Millennium Copyright Act (DMCA) safe harbor agent registration process. The changes impact…

Behavioral Advertising Company That Dropped “Zombie” Cookies Can’t Use Verizon’s Arbitration Clause To Avoid Class Action Lawsuit

USA - October 25 2017 The 9th Circuit Court of Appeals ruled that a non-party online behavioral advertising firm could not benefit from the arbitration clause in the…

Paid to Post? #FTCAdvice for Influencers

USA - September 29 2017 In our previous blog post, “#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements,” we discussed a…

#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements

USA - September 19 2017 In 2017, being a “social media influencer” can mean big bucks. Companies are increasingly eager to pay individuals with large social media followings…

Privacy Hat Trick: Three New State Laws to Juggle

USA - July 31 2017 Nevada, Oregon and New Jersey recently passed laws focusing on the collection of consumer information, serving as a reminder for advertisers…

A Deeper Dive Into the FTC Crack-Down on Social Media Influencers: What You Should Know Before You Post

USA - July 18 2017 In our previous blog post, “Brands Beware!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides,” we reported that the Federal…

Political Polarization in a Programmatic World

USA - July 13 2017 In an era of heightened political awareness and division, brands are more and more sensitive to the nature of the content where their online ads are…