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Covering Your Ads Blog Blog

Articles: 1-10 of 49

Supreme Court Rules “That Dog Don’t Hunt”: Bad Spaniels Toy’s Use of JACK DANIELS Marks is a Poor Parody and Dilution Act Applies

USA - June 16 2023 On June 8, 2023, the Supreme Court in a unanimous decision held that a trademark claim concerning “a squeaky, chewable dog toy designed to look like…

FTC Increases Scrutiny of Negative Option Marketing

USA - March 23 2023 Retailers and service providers should take note: the Federal Trade Commission (FTC) is increasing its scrutiny of negative option marketing activity…

How to Succeed in Environmental Marketing Claims

USA - March 23 2023 Environmental marketing claims often present something of a Catch-22—companies that are doing actual good for the environment deserve to reap the…

Thinking of Jumping on the NFT Bandwagon - Are you Prepared?

USA - April 19 2022 “NFT” was 2021’s word of the year. This isn’t too surprising—they’re everywhere! The market cap for NFT transactions jumped from roughly $400 million…

Proposed Federal Legislation Seeks to Ban Targeted Advertising

USA - January 28 2022 Last week, Reps. Anna Eshoo (D-CA), Jan Schakowsky (D-IL) and Cory Booker (D-NJ) introduced the Banning Surveillance Advertising Act of 2022, a new…

California Passes Sweeping Package of “Green” Bills

USA - November 15 2021 In October 2021, Governor Gavin Newsom signed into law a sweeping package of six bills aimed at reducing plastic waste, improving recycling efforts…

FTC Cracks Down On Violations of Newly-Codified “Made in USA” Claims Rule

USA - November 3 2021 The Federal Trade Commission (“FTC”) recently settled an enforcement action against an advertiser for $753,000 for deceptive “Assembled in USA”…

CARU Revises its Guidelines to Address Increase in Online Media

USA - August 26 2021 The Children’s Advertising Review Unit (CARU) recently revised its children’s advertising guidelines to address the increased prevalence of online…

Florida Expands Telemarketing Laws

USA - July 20 2021 Florida recently amended its existing telemarketing laws, the Florida Do Not Call Act and the Florida Telemarketing Act. SB 1120, which went into…

Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises

USA - January 14 2021 Tapjoy, Inc. (“Tapjoy”), a mobile advertising company, settled FTC allegations that it failed to provide promised in-game rewards to consumers…