We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.
Follow

DBRanding Blog Blog

Articles: 1-10 of 46

Myth #4: The 30 Seconds/500 Copies/Two-Thirds/200 Words Rule

USA - September 3 2019 These days it seems that Copyright Law is everywhere, from lawsuits alleging that the multiplayer online battle game Fortnite infringed popular dance…

Dot Your I’s and Cross Your T’s: Running a Successful Global Promotion

Global, USA - June 19 2019 “Running an international promotion can’t be that difficult, right? Won’t the same rules work everywhere?” The rules for sweepstakes, contests, and…

Refresh your logo while keeping your old U.S. trademark registration

USA - June 5 2019 We are tickled pink when we get to work with trademark registrations that issued before we were born. ‎(We won’t say when that was.) It’s nifty to be…

Mindful Management of Marks and Money (Or, Spring Cleaning: Do You Really Need to Renew That Trademark Registration?)

USA - April 24 2019 This post is for those who gain pleasure from tidying up. It’s springtime here in DC, so let’s roll up our sleeves and declutter! Your trademark…

Tips & Tricks to Trademark Licensing

USA - April 10 2019 As the proud owner of a trademark, you will encounter a number of situations that may prompt you or your company to consider granting a trademark…

Datapocalypse Now: Will The CCPA Cancel Digital Advertising?

USA - April 8 2019 When people talk about data privacy, or data collection, or tracking technology, or analytics, or click farms, or bots, or data brokers, or…

Tech Brings Authentication Challenges In Ad And IP Cases

USA - March 28 2019 The ability of any individual, without access to sophisticated technology, to decipher the "authenticity" of any experience is diminishing daily…

To Claim or Not to Claim … Seniority (Guest Post from EU Firm Cleveland Scott York)

European Union, USA - March 6 2019 Businesses operating in the European Union may be familiar with the concept of “seniority.” By claiming seniority, an owner of an EU trademark…

The Seven Secrets of Security Interests

USA - February 20 2019 Well, they’re not really secrets. But whether you’re representing the bank taking a security interest, an owner granting one, or a buyer who wants to…

Three Reasons NOT to do a Full Trademark Search

USA - February 6 2019 What? A trademark lawyer suggesting that you needn't always conduct a full-scale trademark search before you file a new trademark application? Isn't…