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Blog / Content Marketing

27 November 2018

The five don’ts of legal content marketing

When content is written well and resonates with its target audience, then it really is king. But what happens when it isn’t? Law firms embracing the content marketing challenge know that there is a knack to being successful – and part of that is to know the don’ts as well ...   

22 August 2018

Introducing: LexScore

At Lexology, we understand that measuring the success of a content marketing campaign can be complex, and is dependent on the strategy of each individual campaign.   

15 August 2018

Lexology's summer reading list

Are you planning your Summer reading? Alongside the latest Dan Brown page-turner and that copy of Spinoza' Ethics you've been meaning to read, make sure you pack the latest Lexology updates. In this post, we review articles, contributing firms and individual topics to guide your focus during August.   

24 July 2018

Help – they won’t write! Engaging lawyers in content marketing programmes

At Lexology, we work with over 600 law firms globally to help them with their content marketing programmes, but we regularly hear from members of marketing teams that they are unhappy with the volume of content their firm is producing.   

14 May 2018

Legal services market disruptors set to disrupt legal content marketing too?

Stanford’s LegalTech Index offers a “curated list of 851 companies changing the way legal is done”. These disruptors work in fields ranging from legal process outsourcing, to document automation, to predictive analytics. As well as improving productivity in the sector, they play a key role in disintegrating the provision of ...   

23 March 2018

Bread and butter issues – the best way to reach UK in-house lawyers

Over the past year several hot topics have dominated the headlines and attracted plenty of reads on Lexology. The likes of Brexit, blockchain, driverless cars and even the dreaded GDPR come second, though, to the hardy perennial theme – contractual issues.   

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